Today I’m going to show you a VERY effective SEO strategy for 2019.

(Step-by-step)

In fact, I recently used these exact steps to rank #1 in Google for “Video SEO”.

And “keyword research tool”.

Let’s dive right in…

Step #1: Find an “Opportunity Keyword”

Let’s face it:

A #1 ranking isn’t what it used to be.

That’s because Google keeps adding stuff to the search results.

For example, look at the keyword “SEO Tools”:

SEO Tools – SERPs

Like most search results, you’ve got ads at the top of the page.

Plus, a Featured Snippet:

SEO Tools – Featured snippet

A “People also Ask” box:

THEN you get to the #1 result:

SEO Tools – Number one result

That’s why you want to focus on Opportunity Keywords.

Opportunity Keywords are keywords with a high organic click-through-rate (CTR).

How about an example?

I recently created a post optimized around the term “SEO Audit”:

SEO Site Audit – Post

And “SEO Audit” is an Opportunity Keyword.

Sure, there are ads:

SEO Audit – Top ads

But that’s actually a good thing.

(More ads=higher commercial intent)

Other than ads, there isn’t a lot to distract people from the organic results:

SEO Audit – Organic results

You can also estimate organic CTR with Ahrefs.

Ahrefs homepage

For example, when I put “SEO Audit” into Ahrefs, it says that 61% of searchers click on a result.

SEO Audit – Ahrefs

Not bad.

Which leads us to…

Step #2: Analyze Google’s First Page

OK, so you found an Opportunity Keyword.

Now it’s time to see what’s already working for that keyword.

To do that, just type your keyword into Google.

Scan the top 10 results:

And jot down any patterns that you notice.

For example, the first page for “SEO Tools” is PACKED with lists of tools:

SEO Tools – List post highlights

So you’d want to jot down: “lots of list posts”.

Then, move onto step #3…

Step #3: Create Something Different… Or Better

When it comes to content, you’ve got two options:

Option #1: You can create something different.

Option #2: You can create something better.

Here’s how…

Different

Sometimes you want to create something bigger and better than what’s out there.

(aka The Skyscraper Technique)

But sometimes you’re better off with content that’s completely different.

Why?

Because it helps your content STAND OUT.

For example:

A few months ago I sat down to write a piece of content optimized around: “Mobile SEO”.

And I noticed Google’s first page was littered with list posts, like: “X Ways to Mobile Optimize Your Site.”

Existing mobile SEO content

Now:

I could have created a BIGGER list post like: “150 Ways to Mobile Optimize Your Site”.

But that wouldn’t make any sense.

Instead, I created something totally different.

Specifically, I published an ultimate guide to mobile optimization.

Mobile SEO Guide – Post

And because my content stood out, it got a ton of shares:

Mobile SEO Guide – Shares

Comments:

Mobile SEO Guide – Comments

And most important of all, backlinks: