Today I’m going to show you a VERY effective SEO strategy for 2019.
In fact, I recently used these exact steps to rank #1 in Google for “Video SEO”.
And “keyword research tool”.
Let’s dive right in…
- Step #1: Find an “Opportunity Keyword”
- Step #2: Analyze Google’s First Page
- Step #3: Create Something Different… Or Better
- Step #4: Add a Hook
- Step #5: Optimize For On-Page SEO
- Step #6: Optimize For User Intent
- Step #7: Make Your Content Look Awesome
- Step #8: Build Links to Your Page
- Step #9: Improve and Update Your Content
- Bonus Step #1: Increase Your Domain Authority
- Bonus Step #2: Build a Community on Your Site
Step #1: Find an “Opportunity Keyword”
Let’s face it:
A #1 ranking isn’t what it used to be.
That’s because Google keeps adding stuff to the search results.
For example, look at the keyword “SEO Tools”:
Like most search results, you’ve got ads at the top of the page.
Plus, a Featured Snippet:
A “People also Ask” box:
THEN you get to the #1 result:
That’s why you want to focus on Opportunity Keywords.
Opportunity Keywords are keywords with a high organic click-through-rate (CTR).
How about an example?
I recently created a post optimized around the term “SEO Audit”:
And “SEO Audit” is an Opportunity Keyword.
Sure, there are ads:
But that’s actually a good thing.
(More ads=higher commercial intent)
Other than ads, there isn’t a lot to distract people from the organic results:
You can also estimate organic CTR with Ahrefs.
For example, when I put “SEO Audit” into Ahrefs, it says that 61% of searchers click on a result.
Which leads us to…
Step #2: Analyze Google’s First Page
OK, so you found an Opportunity Keyword.
Now it’s time to see what’s already working for that keyword.
To do that, just type your keyword into Google.
Scan the top 10 results:
And jot down any patterns that you notice.
For example, the first page for “SEO Tools” is PACKED with lists of tools:
So you’d want to jot down: “lots of list posts”.
Then, move onto step #3…
Step #3: Create Something Different… Or Better
When it comes to content, you’ve got two options:
Option #1: You can create something different.
Option #2: You can create something better.
Sometimes you want to create something bigger and better than what’s out there.
(aka The Skyscraper Technique)
But sometimes you’re better off with content that’s completely different.
Because it helps your content STAND OUT.
A few months ago I sat down to write a piece of content optimized around: “Mobile SEO”.
And I noticed Google’s first page was littered with list posts, like: “X Ways to Mobile Optimize Your Site.”
I could have created a BIGGER list post like: “150 Ways to Mobile Optimize Your Site”.
But that wouldn’t make any sense.
Instead, I created something totally different.
Specifically, I published an ultimate guide to mobile optimization.
And because my content stood out, it got a ton of shares:
And most important of all, backlinks: